Prince Mahesh Babu is the new brand ambassador for Santoor soap. This is the eighth product Mahesh Babu is endorsing apart from Amrutanjan, Navaratna Oil, UniverCell, Thums up, IDEA, JosAlukkas, Provogue and Vivel Shampoo.
In Andhra Pradesh, Mahesh Babu is a powerful youth and family brands. These brands are coming out in a big way to promote the products with Mahesh Babuand these promotions would also be part of the Mahesh Babu’s movies publicity stunts.
With Mahesh Babu signing as the new face, Santoor is reinforcing its strong bond and connect with its target audience of family consumers. Buzz is that Trivikram Srinivas will write and direct Mahesh babu for new Santoor advertisement.